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guz guz

Japan

guz guz is a Japanese lifestyle brand bringing colour, comfort and personality to everyday routines.
The name comes from the Japanese expression guz guz, that familiar feeling of putting something off, even when you know you will feel better once you do it. For guz guz, that moment is bath time.
The brand began with a simple idea: if something is useful enough to be part of your routine, it should also be something you enjoy using.

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ENJOY YOUR guz guz ♥

PRACTICAL BY DESIGN. PLAYFUL BY NATURE.

guz guz takes an everyday essential and gives it more thought.

Its shower caps combine a water-repellent outer fabric with a soft, absorbent microfiber lining, helping protect hair while keeping the inside of the cap comfortable.

Bold colour combinations, distinctive stripes and oversized bows give each design its own personality. Practical, colourful and made to be enjoyed, guz guz turns something ordinary into something you actually look forward to using.

Enjoy your guz guz ♥

SHOP THE BRAND

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SWEET POTATO Shower Cap with Mesh Pouch
SWEET POTATO Shower Cap with Mesh Pouch

SWEET POTATO Shower Cap with Mesh Pouch

$69.00
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SUNSET BEACH Shower Cap with Mesh Pouch
SUNSET BEACH Shower Cap with Mesh Pouch

SUNSET BEACH Shower Cap with Mesh Pouch

$69.00
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FLAMINGO Shower Cap with Mesh Pouch
FLAMINGO Shower Cap with Mesh Pouch

FLAMINGO Shower Cap with Mesh Pouch

$69.00
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THE STORY

The idea for guz guz began with something personal.

Founder Mina Hakamata grew up in a home where shower caps were genuinely useful. Her mother has very curly hair, and getting it wet could quickly make it difficult to manage.

Shower caps solved a practical problem, but Mina felt there were very few that were colourful, playful or enjoyable to use.

So she set out to create something different.

guz guz combines practical hair protection with soft materials, bold colour and a sense of fun. The result is a shower cap that does its job while bringing a little more personality to an everyday routine.